Sara Hollett has a Bachelor of Art’s degree in Atlantic Canada Studies and History from Saint Mary’s University, and completed her Master’s in Public History at Carleton University in 2017. Her MA research focused on the Nova Scotia tourism industry in the 1950s and 1960s. Her Major Research Essay, which today’s paper is based on, questions past and present reception of tourism promotion in the province and how this promotion can shape and be shaped by Nova Scotia identity, economy and culture. Professionally, she has worked for the Canadian Museum of Immigration at Pier 21, Library and Archives Canada, Parks Canada, and currently as Archives Advisor for the Council of Nova Scotia Archives.